On May 7, 2026, India's Food Safety and Standards Authority seized shipments of misbranded alkaline water in the country's western region. The agency cited two violations: the product contained non-permitted ingredients and its labeling did not comply with Indian food safety regulations. The seizure is part of a broader enforcement push by FSSAI, but it also highlights a consumer trend that has outgrown its regulatory framework in many countries.
Alkaline water is big business. The global market was valued at approximately $1.2 billion in 2024 and is projected to grow at an annual rate exceeding 8 percent through the end of the decade. Walk into any grocery store in the United States, and you will find brands like Essentia, Flow, and Core Hydration occupying premium shelf space. The category has moved from health food stores into mainstream retail, buoyed by celebrity endorsements, wellness influencer promotion, and a growing consumer appetite for functional beverages.
But what exactly is alkaline water? And what does the regulatory and scientific landscape actually say about it?





